CollaborationsOmnichannel email
Paid Social
Art Direction Gif + Animations Product Display Modules
Activewear Collection Launch
This was such an exciting (and challenging) project to take on because it was Levi’s first stab at women’s athleisure. This needed to be cool, rooted in Levi’s, and not about intense workouts. The concept was about hanging casually with friends, mixed with pieces you might already have in your closet. The collection launched with 14 pieces, all spanning different fabrications and silhouettes. We shot some hero looks in the studio with supporting looks outside. For such a denim-authoritative brand, tying this collection back to Levi's was challenging yet important. Using a trucker jacket on some of the looks helped tie the collection stylistically and visually to Levi's.
SENIOR DESIGNER (LED ART DIRECTION)
Spring/ Summer eComm Laydowns
These were some of the supporting laydown images for a larger seasonal campaign. Experimenting with different levels through propping was key to showcasing more of the product within a 2D space.ASSOCIATE CREATIVE DIRECTOR + DESIGNER
Spring Website Refresh
This was a proof-of-concept (all images swipe) landing page for Coldwater Creek's Summer 2020 campaign. We were briefed that linen was going to be a big buy for the season. This landing page would serve as an educational tool for customers who may not be aware of the benefits of linen. Different marketing materials would drive traffic here, and customers could shop products directly from the page.