CollaborationsDigital Design Paid Social
Art Direction Gif + Animations Product Display Modules
Seasonal Refresh
At nuuly, we updated photography and design seasonally 5 times per year. Those updates were about 50 individual assets spanning across all placements and needs. Different designers worked across different pieces depending on their preferences and strengths. It was important to have design check-ins with designers to ensure the alignment of the work as a whole. Certain Photoshop sharing tools (libraries) really helped make collaboration easy and awareness of the latest version clear. Figma was our presentation tool of choice and was great for versioning and receiving feedback from leadership in a clear way. The below is one of many refreshes I oversaw and led.
App Store Assets —
UnAuthenticated Homepage (Prospects) —
Seasonal Lookbook Landing Page —
Paid Social, video + statics —
Additional creative snippets from this seasonal refresh —