Seasonal Refresh

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DESIGN MANAGER

desktop, mobile, app, app store, email

At nuuly, we updated photography and design seasonally five times per year. Those updates included about 50 individual assets spanning all placements and needs. Different designers worked on different pieces depending on their preferences and strengths. It was important to have design check-ins with them to ensure alignment of the work holistically. Certain Photoshop sharing tools (Libraries) really helped make collaboration easy and awareness of the latest version clear. Figma was our presentation tool of choice and was great for versioning and receiving feedback from leadership in a clear way. The below is one of many refreshes I oversaw and led.

App Store Assets —

UnAuthenticated Homepage (Prospects) —

Authenticated Homepage (Subscribers) —

Seasonal Lookbook Landing Page —

Paid Social, video + statics —

Additional creative snippets from this seasonal refresh —