Omnichannel — Emily Ferguson

web, app, paid, email

web, app, email, external

web, app

web, paid landing page, email

email

paid
photography, web

gifs, animations

eComm

DIGITAL DESIGNER

Promotional Campaign

paid social, demand gen, web, email, app

Social & Demand Gen/ Google App

Website / PDP Pages & Homepage

Email & Email Banner

App Placements

DESIGN MANAGER

Seasonal Refresh

homepage, paid social, ads landing page, app, other creative snippets

Authenticated homepage (subscribers)

Paid Social, video + statics

Additional creative snippets

DESIGN MANAGER

Feature Product Headers

desktop, mobile, assortment headers
Cropping can be such a pivotal moment in the design process that allows images to really feel activated. This is an example of where I felt like that really showed.

SENIOR DESIGNER

Product Launches

homepage hero asset, landing pages

The Ribcage for women and the High Ball Taper for men were two new fits launching. The women’s fit had to showcase three different leg openings, so it was important to highlight how they differed from one another. The men’s fit was perfect for showing off sneakers. Fit education, different ways to cuff, and the variety of washes were all important to feature. This was a proof-of-concept piece, and all images are swipe.

DESIGN MANAGER

Seasonal Refresh

homepage, app, landing page, other creative snippets