CollaborationsDigital Design Paid Social
Art Direction Gif + Animations Product Display Modules
Resume
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Nuuly (Urban Outfitters) - Philadelphia
SENIOR DESIGN MANAGER | 2024
DESIGN MANAGER | 2021
Managed and cultivated design team's long-term growth and implemented organizational systems to streamline collaboration across departments. Led the design, execution, and delivery of creative projects while partnering with cross-channel teams to improve the customer experience.
- Improved the customer experience through a series of A/B tests which boosted app engagement and led to a higher number of subscribers.
- Partnered with Creative Ops and CRM to add additional QA touch points which led to decreased feedback and resulted in a smoother deployment process between teams.
- Set up meetings and developed checkpoints with immediate team members to keep work progress on track.
TJX Co. - Boston
SENIOR DIGITAL ART DIRECTOR | 2020 - 2021
Brought the team up to speed on digital standards and updated ways of working to promote efficiencies
in workflow. Weekly projects included monthly site refreshes, social media, and email.
- Optimized workflows and standards led to a 25% increase in designer bandwidth, allowing the team to increase productivity, which positively impacted the marketing funnel.
- Fostered strong partnerships across the organization led to clearer goals enabling the team to work faster, with greater accuracy and see the impact of their work more directly.
Coldwater Creek - Boston
ASSOCIATE CREATIVE DIRECTOR, DIGITAL | 2020
DIGITAL ART DIRECTOR | 2019
Identified seasonal asset needs across omni-channel work. Concepted digital ideas and designs along side retail. Streamlined and implemented new processes and ways of working across teams. Managed a team of full-time and ongoing freelance.
- Partnered with Project Management to streamline a retail-first shoot process to support digital channel needs concurrently, leading to a decrease in shoot requirements and cost reduction.
- Introduced new Photoshop tools to the design team which allowed for a 25% increase in designer efficiency and opened up bandwidth.
Levi Strauss & Co. - San Francisco
SENIOR DIGITAL DESIGNER, GLOBAL | 2018
DIGITAL DESIGNER, GLOBAL | 2015
Worked as eComm designer and art director, collaborating closely with marketing, copywriters, production and stylists. Onboarded new team members and handled projects start to finish: concept development, on-set, image selects, retouching, layout design, final delivery and VQA.
- Work closely with CRM metrics to improve overall reach and consumer engagement which led to incremental positive change YOY.
- Collaborated with Project Management as a test user for the company-wide implementation of WorkFront. Gave feedback which led to streamlined processes, timelines and user experiences.
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Adobe Creative Suite, Figma, Workfront, Asana, Monday, Contentful, DAM, Keynote, G Suite, Microsoft Office, Microsoft Teams, Slack, Frame.io, A/B testing and implementation, CMS management, Chat-GPT.
Project management methodologies (waterfall, agile, hybrid) and associated tools. Experience in creative content planning and process building. Outstanding attention to detail, highly process driven and accountable. Strong sense of urgency. Awareness of analytics and interpretation of. Exceptional leadership and organizational skills. Full knowledge of digital design best practices and file delivery.
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CSM (Certified Scrum Master), Scrum Alliance, no 001698124
Asana Foundations Certificate, Asana, no 121168694
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New England School of Art & Design at Suffolk University
BFA Graphic Design