Digital Design — Emily Ferguson

web, app, paid, email

web, app, email, external

web, app

web, paid landing page, email

email

paid
photography, web

gifs, animations

eComm

DESIGN MANAGER

Spring Website Refresh

homepage, paid social, ads landing page, app feature tile, other creative snippets

Authenticated homepage (subscribers) —

Paid Social, video + statics —

Additional creative snippets —

DESIGN MANAGER

Feat. Product Image Headers

desktop, mobile, assortment headers
Cropping can be such a pivotal moment in the design process that allows images to really feel activated. This is an example of where I felt like that really showed.

SENIOR DESIGNER

Fall Product Launches

homepage hero asset, landing pages

The Ribcage for women and the High Ball Taper for men were two new fits launching. The women’s fit had to showcase three different leg openings, so it was important to highlight how they differed from one another. The men’s fit was perfect for showing off sneakers. Fit education, different ways to cuff, and the variety of washes were all important to feature. This was a proof-of-concept piece, and all images are swipe.

DESIGN MANAGER

Fall Website Refresh

homepage, app feature tile, landing page, other creative snippets